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Designer and maker of quiet, useful things on the web.

Designer and maker of quiet, useful things on the web.

Designer and maker of quiet, useful things on the web.

I’m Oriel. I design and build websites, interfaces and small digital products, with a focus on clear typography, calm layouts and details that make things feel considered.

I’m Oriel. I design and build websites, interfaces and small digital products, with a focus on clear typography, calm layouts and details that make things feel considered.

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Web design ✦ Interfaces ✦ Brand systems ✦ Prototyping ✦ Framer builds ✦ Typography ✦

Web design ✦ Interfaces ✦ Brand systems ✦ Prototyping ✦ Framer builds ✦ Typography ✦

Web design ✦ Interfaces ✦ Brand systems ✦ Prototyping ✦ Framer builds ✦ Typography ✦

Web design ✦ Interfaces ✦ Brand systems ✦ Prototyping ✦ Framer builds ✦ Typography ✦

Web design ✦ Interfaces ✦ Brand systems ✦ Prototyping ✦ Framer builds ✦ Typography ✦

Web design ✦ Interfaces ✦ Brand systems ✦ Prototyping ✦ Framer builds ✦ Typography ✦

A small philosophy

Good design should feel inevitable — calm on the surface, carefully considered underneath, and quietly useful every day.

Good design should feel inevitable — calm on the surface, carefully considered underneath, and quietly useful every day.

Good design should feel inevitable — calm on the surface, carefully considered underneath, and quietly useful every day.

Around the studio

Around the studio

Around the studio

Moments & materials

Desk lamp over a wooden table in a bright studio

The desk, early morning

White curved building with two trees in soft light

Light & architecture

Warm, weathered paper texture

Paper studies

Designer sketching in a notebook on a marble table

Sketching first

Ceramic vases and a bowl on a fluted pedestal

Objects we love

Selected work

a book opened to a page with markers on it

Field Notes to the

Field Notes to the

Editorial website

2026

A blank white card rests on a wrinkled white fabric

Lumen Studio

Lumen Studio

Brand and identity

2025

A person holding a smartphone displaying a dashboard with weather and traffic data

Tidewater

Tidewater

Mobile app interface

2025

MacBook Pro near white open book

Paper Hours

Paper Hours

Personal journal tool

2024

About

modern lounge interior with plants and chairs

For the past several years I’ve worked with small teams and independent founders, taking ideas from a rough sketch to a finished, published product.

Outside of client work I write, take long walks, and keep a running list of things that could be a little simpler.

What I can help with

What I can help with

What I can help with

a laptop computer sitting on top of a wooden desk

01

Web design

Marketing sites and portfolios built in Framer, from the first sketch to a published launch.

person holding pen near paper

02

Interface design

Product screens, flows and small design systems that stay calm and clear as they grow.

a black and white photo of some type of letters

03

Brand & type

Wordmarks, color and typography that give small teams a confident, consistent voice.

8

8

8

years designing for the web

40+

40+

40+

projects shipped and live

12

12

12

countries clients call home

Process

How a project comes together

How a project comes together

How a project comes together

01

Listen

A short call to understand goals, audience and what success looks like.

02

Sketch

Rough directions and structure, shared early so we decide together.

03

Build

Design and build in Framer with weekly check-ins and live previews.

04

Launch

Polish, publish and hand over a site you can edit with confidence.

“

“

Working with Oriel felt easy from day one. The new site is calmer, faster, and our customers actually read it now.

Working with Oriel felt easy from day one. The new site is calmer, faster, and our customers actually read it now.

Working with Oriel felt easy from day one. The new site is calmer, faster, and our customers actually read it now.

Mara Ellison — Founder, Field Notes

Let’s make something good.

Let’s make something good.

Let’s make something good.

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